An expert data-miner offers word-by-word insights about Zuckerberg’s aloofness, his need for achievement and his gift for slipping nuanced ideas inside simple formats.
Zuckerberg’s word use “suggests someone who is driven by very high rates of need for achievement” but low rates for building wealth or social affiliation, Pennebaker concludes. “Most of the Zuckerberg letter is emotionally distant,” the researcher adds. “There are very few personal pronouns (which typically signal an emotional cognition to other humans) and virtually no I-words except for a couple of paragraphs in the middle of the letter.” Emotive words such as “happy” or “sad” are rare, too.
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