There has been a great deal of handwringing in the book publishing
world for the last decade or so over what the Internet is going to do to
traditional publishing. And in the last few years, experimentation has
increased, with successful authors like Seth Godin by-passing traditional publishing, new ventures like NetMinds from Tim Sanders
and team, and the explosion of various kinds of self-publishing.
Amazon has become, of course, a huge presence in the book with, now
paying advances just like traditional publishing, as well as trying out
print-on-demand books and of course the Kindle.
I get questions all the time from prospective authors who wonder
whether it’s worth it to publish in the traditional way at all. The
quick answer is, for speakers it’s still important, for now. For
everyone else, it depends. But everyone wants to know, where’s the book
business headed? Who’s going to survive, and what will the terrain
look like when the battle is over?
Of course no one knows, but already an outline of what’s going to
happen is becoming clearer, and the picture is not cheery for
traditional publishers. Following are a few fearless predictions based
on my vantage point interacting every day with authors, publishers,
agents, and others in the industry.
Read on here....http://wtr.mn/LLE33W
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