Just when you thought print was dead....

Last week was a great one for me.  I started out in Chicago at Graph Expo and got a chance to catch up with a lot of vendor friends as well as representatives from all of the Blurb Global Print network, including our newest member from Australia (yep, OZ folks, you will soon be getting books printed in-country!). Walking the show floor and talking with folks from throughout the industry, there is still a real buzz about what is possible.  If you weren't in the industry you would likely think that a print show in 2011 would be like a death march.  And don't get me wrong, it's a tough world out there.  But to see the pace at which enlightened printers are looking to expand their horizons via social media, just-in-time manufacturing, and direct-to-consumer fulfillment is very encouraging.  A new generation of print service providers have learned that they can compete against the big guys by being agile, creative, and customer oriented.  Anyone who thinks there is not a major move in progress hasn't paid attention to the grassroots groundswell that is happening around industry groups like Dscoop, who threw a great party on Monday night by the way.

Then I was off to New York City for the Photography Book Now awards party.  Held this year in the center of creative photo expression at the Aperture Foundation, this year's entrants were stunning. And making the hard decisions on winners is a task I'm glad is not mine.  The winner, Gomorrah Girl by Italian photographer Valerio Spada, was an offset printed book not published by Blurb, a proud reminder of the independence our judges bring to the competition. But Valerio's book was just the tip of the iceberg.  Seeing the attendees handling, inspecting, and, yes, smelling the volumes of ink-on-paper proves something that a digital display will never give--a physical, personal relationship with the author's vision. It was a great night not just for the winners, many of whom made the trek to New York from around the world, but for all the lovers of art objects that attended as well.

I finished the week feeling refreshed about the print business.  From seeing new, excited participants entering the print industry at Graph Expo, to rubbing shoulders with emerging artist/authors less than half my age at PBN, I know that print is alive and well.  Like any changing industry, print must adapt to the times and I'm happy to say that the great people engaged in just that bode for a very exciting future.

What's on your wish list for Drupa 2012?

It's less than a year until the mother of all trade shows, Drupa, reappears to once again shape the future of all things print.  While the rhythm of print shows swings to Chicago and Graph Expo this year, most eyes are on May of 2012 when we'll get a chance to see the mavens of print manufacturing unveil what has been in process for much of the past years since Drupa 2008.

I see the printing industry at yet another tipping point.  It was big news when HP had the largest footprint at Ipex last year, overtaking the traditional offset manufacturers. And in a year where the biggest photo trade show in the US, PMA, is co-locating with CES in January, it will be interesting to see how the move to more electronic publishing is going to influence the folks whose main business is ink on paper.

When Blurb launched, we repurposed presses, DFEs, and binding equipement that was really made for other uses.  At Ipex there was a growth in new machinery that was more dedicated toward the POD book marketplace.  I'd like to see more of this, allowing larger digital printers like those in our global print network to continue to improve productivity, quality and price which will allow the self-publishing marketplace to continue to thrive.  I'd like to see the advances made in PUR binding continue beyond the few options currently available.  I hope to see high-speed ink jet keep improving print quality to the point that it rivals that of the best offset printing.  And I'd like to see lower priced entry-level presses to help to expand the global reach of companies like ours. Oh, yeah, and larger sheet sizes.  And faster.

What advances would you like to see at Drupa next year?

Good gauge of economy? SBUX and trade shows

It's raining here in Seattle, seems that fall is getting ready to settle in. With that the end of year trade show season for photography, digital lifestyle and printing is getting ready to hit high gear. But if I was in charge of PhotoPlus or GraphExpo I'd be a bit worried because when businesses get cold feet one of the first expenses to go are trade show exhibits and attendance.

Digital Life was cancelled this year in a harbinger of what is to come. I expect the exhibits floor at PhotoPlus and Graph to be significantly downsized, especially as we are in a "Euro-centric" year, with Drupa and Photokina as the major events for 2008.

The slowdowns at Starbucks during economic downturns are well known but I think we are all in for a jolt later this month when we attend two of the biggest shows for publishing and rich media. I expect this down trend will still be heavily felt when we get into 2009 with MacWorld and PMA. My suggestion if you are thinking about exhibiting; hold tight and take advantage of late exits with good locations and negotiate a better price.

If you are planning to head to NYC for PhotoPlus or if you live in the Gotham area be sure and stop by at Blurb's Photography.Book.Now meet-up. It's free and should be a great group of folks to mingle with.