Wednesday, December 8, 2010

That ultimate marketing moment

I've been really blessed to be involved with a company from it's earliest stages where we had to sell the whole "vision thing" to the present, where we have become a global self-publishing leader.  In our early days we talked a lot about democratizing publishing.  It is the thing that separated us from the others in the nacent POD book marketplace in 2006 and it is still our passion today.

Self publishing can mean a lot of things.  It can be the opportunity to share your interests to an affinity group.  It can mean taking control of your brand as you market yourself in print.  It can be an opportunity to support a cause and raise money. It can be the entryway to the best-seller list.

But this time of year it is very much about that ultimate marketing moment that built Blurb to what we are today.  It is the moment that your mother opens the package and sees her life laid out in a beautifully bound book.  Or when your spouse sees your first year in pictures, captured for perpetuity. Or the memories you share with your friends of the trip you took to Vegas that somehow didn't manage to stay there.

We can spend a lot of money on marketing, buying Google keywords, or going to conferences.  But nothing we do in the year compares with what happens when bits turn to atoms on the pages of a real book that will live on the coffee table for a while before snuggling into a nice spot on the bookshelf.  And when someone sees what is possible, their creative mind begins to slowly consider what can be--what can come from within them.  That is the ultimate Blurb marketing moment.

We hear from a lot of old and new fans this time of year.  It never gets old.  It is our passion.  And we've got some very cool things up our sleeves for 2011 to continue to enable everyday folks as well as creative professionals to find that inspiration and tell that story.

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