Wednesday, January 25, 2012

DBW: publishers 'should learn from self-publishers on pricing'

Publishers need to look to how self-published authors price their e-books, improve the quality of their digital texts, and can no longer avoid selling direct to the consumer, according to discussions held on the first day of Digital Book World.
Conference chair Mike Shatzkin said “constant monitoring [of pricing] is called for and publishers need to be at least as adventurous in pricing as authors are on their own". One of the biggest challenges, everybody knows, will be to keep display and sales alive in bricks and mortar, yet ironically, publishers are “shrinking their sales forces just when they need to be on the ground finding new accounts"—in the widest bricks and mortar sense—“to replace the ones that are disappearing".

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