Friday, February 10, 2012

A Two-Pronged Approach: Kodak’s Inkjet Substrate Strategy: free download from @infotrends

The success of the new class of high-speed production color inkjet printers is closely tied to the substrates that can be used on those devices. It is of utmost importance to have a wide range of available papers upon which users can achieve top-level quality. At the same time, the prices of those stocks have to fit the business model of high-volume printers. With Kodak’s top-of-the-line Prosper series, the company has created high-volume products capable of excellent quality levels. To succeed, cost-effective substrates had to be in place. To achieve this goal, Kodak has taken a two-pronged approach. This strategy includes working with paper mills to create affordable inkjet-treated stocks while, at the same time, developing an in-line inkjet treatment solution that allows users to have the greater flexibility to use a stock of their own choice.
In this white paper, we look at the benefits of this strategy and how Kodak has gone about implementing it by building on a foundation of knowledge in substrates, inks, color, and image quality. This white paper is the first of a two-part series. The second white paper will explore substrate strategies for achieving high-quality output on inkjet systems, and particularly how substrates can be leveraged in ways that may go against conventional wisdom.

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