Thursday, October 11, 2012

Blurb Wants to Bring Illustrated E-Books up to Speed for Publishers and Consumers. From @DigiBookWorld

Cutting edge technology of the past.
Illustrated books are not finding the same success in the digital publishing world as plain-text books; San Francisco- and London-based self-publishing service Blurb aims to change that.
Earlier this month, Blurb, launched in 2006 and known for helping users create high-quality illustrated books for print-on-demand distribution, launched a new suite of tools for production and distribution of enhanced e-books. The move is the company’s entree into the lucrative self-publishing production and sales market as well as the software as a service business, targeting authors and publishers, respectively.

While some publishers may be finding success with illustrated titles, many are not and sales for illustrated e-books hasn’t taken off the way it has for other kinds of books. According to a recent story in The Bookseller, the digital market doesn’t yet exist for illustrated books. Publishing consultant (and DBW partner) Mike Shatzkin thinks there may not be a strategy for illustrated book publishers to survive the e-book revolution.

Since the introduction of its new suite of enhanced e-book services about a week ago, Blurb users already have hundreds of enhanced e-books for sale in the Blurb store and in Apple’s iBookstore at prices ranging from $2.99 to $7.99, according to the company’s CEO, Eileen Gittins. How does Blurb already have so many books on the market? It has a huge user base, dwarfing that of Smashwords and Author Solutions (the two largest e-book self-publishing platforms) combined.

In the past 18 months, some 575,000 authors have published books through Blurb. By comparison, the other two services mentioned had at last count nearly 200,000 authors between them.

Read on here....

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