Friday, February 8, 2013

LinkedIn eyes future as professional publishing hub. From @cnet

LinkedIn spent much of 2012 transforming itself into a place where workers could stay and play a while -- a strategy that paid off handsomely. But the year ahead will be all about making the site the preferred destination for professional content, a transition that could make Wall Street's darling even more bewitching.

The professional network today reported earnings that blew the Street's socks off, so to speak. LinkedIn's stock is trading up close to 10 percent on the after-hours market because the company floored everyone with fourth-quarter adjusted earnings per share of 35 cents, revenue of $303.6 million, and net income of $11.5 million.
Then in a call with investors and analysts, CEO Jeff Weiner upped the company's long-term sex appeal with this statement: "One of the things that we're increasingly focused on in 2013 is going to be the opportunity to support content marketing."

Wait, what? What's sexy about content marketing, you ask? Money -- and potentially lots of it.

Read on here.....

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