The chant we’ve been hearing from the tech giants in recent years has
been the same: “Mobile, mobile, mobile.” Yet there’s a greater
evolutionary force behind this. “Photos, photos, photos.”
Just
take a look at Facebook’s news feed as Exhibit A. What was once speckled
with words and a few, tiny images, is now the complete opposite. Photos
are large consuming most of the white space of Facebook’s social feed.
(Don’t forget about the billion dollar acquisition of Instagram, the
social photo service.)
Exhibit B: Google’s acquisition of Nik Software, a company that makes tools for editing and sharing photos, including the highly popular Snapseed app for iOS, on mobile phones.
There’s
no arguing that mobile is the driving force here. Billions of people
now walk around with mobile phones in their pockets that are also mobile
cameras. Naturally, these photos are going to be shared on social
sites. And big social companies, including Google, Facebook and Twitter,
all want to house those images.
In the past, it was Yahoo’s Flickr that offered a bustling community for photos on the Web. But Flickr has since been usurped by a number of competitors, but none have completely replaced it.
Now, there’s a diaspora of photo-driven sites, apps and social networks, all vying for the Web’s photos.
Facebook,
with its hundreds of millions of users, is clearly trying to become
the pre-eminent destination for people’s photos online. But, it is not a
site designed for beautiful images, which is what contributed to
Flickr’s popularity and created its community. Instead, Facebook is for
social images: birthday parties, a hike with friends and the latest
vacation. Posting artistic photos on Facebook would be like placing an
art collection from the Museum of Modern Art in your local bar.
Facebook’s
Instagram, now a teeming photo haven, doesn’t fill the Flickr void
either. It’s designed for mobile devices, and more importantly for this
challenge, there is no way to post groups of photos. (There are also the
Instagram users who berate people for using
a digital cameras, rather than smartphones, on the service.) Twitter,
which also only allows people to post single photos, doesn’t make sense,
either.
Now Google wants to be
that place, too. Its latest social tablet applications also highlight
large images. In regards to the company’s acquisition on Monday, Vic
Gundotra, senior vice president at Google in charge of Google Plus, wrote on Google Plus, “We want to help our users create photos they absolutely love.”
Don’t count Flickr as down-and-out just yet. Marissa Mayer, Yahoo’s chief executive, is putting resources behind the almost-abandoned Flickr.
Because
all of these companies know the same thing: This isn’t just a battle
for the mobile Internet. It’s a battle for photos on the entire
Internet.
Original article here....http://wtr.mn/SxZWQT
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