Use Premium Materials to Elevate Your Presence. From @mohawkpaper and @infotrends

How do you turn common print applications into something more? Materials. Premium and unique materials offer service providers the ability to differentiate their offerings and increase overall value to their customers. Matt Rees of InfoTrends sat down with Joe Schember from Mohawk to discuss how two real companies have been able to elevate their applications in the profitable photo market.