André J. Hermann wants his audience to pay for his photography books, not with their money, but with their time. He envisions a world where people go beyond Facebook, Instagram or elsewhere on the Web to view photographs.
most photography begins and ends with digitization: a subject is
photographed, the light is turned into digital information, and that
information is put on the Internet. But Mr. Hermann wants to take that
process a few steps further. His photography begins with those digitized
moments and ends with a graspable object, fostering along the way a
For the past two months, he’s been taking his Instagram images,
printing them, bundling them into books, and hiding them in nooks and
crannies around San Francisco. He’s hidden 16 one-of-a-kind books, and
he’ll hide four more over the next few weeks.
Every time he hides one, he posts a photo clue on his blog. So far, all but two have been found.
Read on here.....http://wtr.mn/PjDkrP