Friday, July 20, 2012

Could the iPad save magazines? It’s looking ever more likely. From @CJR

Though it may have gathered the most attention recently, Huffington, The Huffington Post’s new iPad-only magazine, isn’t the only publication making a serious tablet push these days.
Publications continue to request entry to the Apple Newsstand app, that comes with all iPads, and to digital newsstand databases like Zinio, which goes by the tagline, “The World’s Largest Newsstand.” The recently hyped Next Issue, likened to Hulu or Netflix, additionally offers tablet users an all-you-can-read array of digital magazines.
Next Issue was first released in May 2011 for the Samsung Galaxy tablet, and since then, new platforms have been added gradually—most recent was the iPad launch on July 10. The product of combined efforts by five magazine publishing giants, Next Issue, currently offering about 40 magazines, has received some complaints for its hefty price tags but still has the potential to be very successful. Some of the significant magazines making appearances on these apps include Vogue, The New Yorker, Time and Sports Illustrated.
It may seem unreasonable for publications to be channeling so much effort into tablets when only about 19 percent of Americans own them, according to a study released in January. But the army of iPad and other tablet owners is rapidly expanding, so it could prove to be a lucrative outlet for magazine publishers.
Read on here....

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