Tuesday, August 14, 2012
The New Tablet Reality for E-Books: Will Readers Read Less? From @forbes
According to a recent survey, one out of every five e-book readers use a Kindle Fire to read and almost as many use an iPad. Some 35% use a Kindle e-ink reader but the two leading tablets combined have now surpassed the older technology and will soon leave it in the dust. With the new Google Nexus 7 tablet rising and Barnes & Noble lowering prices on the Nook tablet, reader momentum toward the newer technology will only accelerate.
So, what does this mean for the book publishing world? At least two things:
1. The rise of e-books and e-reading might slow.
2. Publishers have to start thinking about content in new ways.
Very interesting read continues here....http://wtr.mn/MuUMYC