Wednesday, November 21, 2012

Anything can be a bookstore: Tim Ferriss and Amazon Try to Reinvent Publishing. From @NYTimes

Tim Ferriss, the author of the “4-Hour” series of self-help books for young men, hails from the nutritional supplements world, where the product is going to rot in the warehouse unless customers feel it is going to change their lives forever right now. Amazon, more than just about any other large tech company, does not pretend it sees any value in the old order.

Bring these two elements together in the publication by Amazon of Mr. Ferriss’ new book, “The 4-Hour Chef,” and the result is a lot of noise, hype and anger, as well as some hints about the future of book publishing. Here are a few preliminary conclusions:

1. Anything can be a bookstore.

2. When a book is published, the real work begins.

3. If traditional publishing and traditional bookselling are going to survive, they are going to have to state their case in a way they never had to before.  

4. Everything is negotiable, starting with price.

5. Everything will be a best seller, even if you have to give it away.  

6. The first victim here is going to be the English language.

Read the details here.....

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