Tim Ferriss, the author of the “4-Hour” series of self-help books for young men, hails from the nutritional supplements world, where the product is going to rot in the warehouse unless customers feel it is going to change their lives forever right now. Amazon, more than just about any other large tech company, does not pretend it sees any value in the old order.
Bring these two elements together in the
publication by Amazon of Mr. Ferriss’ new book, “The 4-Hour Chef,” and
the result is a lot of noise, hype and anger, as well as some hints
about the future of book publishing. Here are a few preliminary
1. Anything can be a bookstore.
2. When a book is published, the real work begins.
3. If traditional publishing and traditional bookselling are going to
survive, they are going to have to state their case in a way they never
had to before.
4. Everything is negotiable, starting with price.
5. Everything will be a best seller, even if you have to give it away.
6. The first victim here is going to be the English language.
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