Blurb has built a successful business by offering “accidental authors” an easy way to write and self-publish custom print books on demand, all through a digital platform. In May, the company added e-books, giving people a tool to publish their work as iPad and iPhone versions.
And now they can do the same for magazines and brochures – in both print and e-book formats.
Beginning Tuesday, Blurb will support magazine and brochure
publishing using a plugin for Adobe InDesign. The company plans to have
its own publishing tools eventually, but for now it wants to target
businesses, creative professionals and photographers who are familiar
with InDesign and want a streamlined and cheap way to publish their own
content. It’s very similar to what HP has been offering with MagCloud, a print-on-demand service that independent magazines like Longshot Magazine have used.
“It’s an expansion play,” Blurb CEO Eileen Gittins told Wired.
“Unlike a book, where for the most part it’s a solo effort, a magazine,
because you can get contributions from others, is collaborative. That
material can be more consumable. They will be much faster to produce,
but more community-driven and with more issues. You might do four issues
a year. We’ll see more volume and community-driven projects.”
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