Recently, I had the enormous pleasure of chatting with Guy Kawasaki, co-founder of Alltop.com, founding partner of Garage Technology Ventures, and former Chief Evangelist for Apple. Guy is the author of ten books, including Enchantment, Reality Check, and Rules for Revolutionaries. If you haven’t followed Guy’s writing and blog, you’re truly missing out. He’s utterly brilliant, wise, iconoclastic, brutally frank, and downright hilarious.
And if you’re considering self-publishing a book, make the first resource you read Guy’s new book APE: Author- Publisher – Entrepreneur – How to Publish a Book co-written by Shawn Welch.
I don’t recommend resources lightly, but as one who worked in traditional publishing for years and had my own book Breakdown, Breakthrough
published traditionally, I believe Guy’s new book is a true winner,
full of practical, realistic solutions, strategies and tips for
In 2011 the publisher of Guy’s New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!: Google+ For the Rest of Us and
learned first-hand that self-publishing is a complex, confusing, and
idiosyncratic process. He decided to learn as much as he could about
successful self-publishing, and share his knowledge with all those who
want to venture into the self-publishing arena.
I asked Guy about the process of self-publishing, what he’s learned
from it, and also what makes it worthwhile to write a book in the first
1) Why write a book in the first place?
2) Your karmic scoreboard
3) Artisanal publishing (vs. self-publishing) – the new trend in publishing
4) How to know if your book is worthwhile?
5) Are you ready to engage in artisanal publishing?
Find the answers here.....http://wtr.mn/V1Y3yu