Update from Photokina, the massive photo products show held bi-annually in Cologne, Germany. Blurb announced a global partnership with HP and we are now printing book pages exclusively on HP Indigo printers. So what's behind it? Basically as we are growing Blurb really needs to continue to standardize all of our systems to maintain the high level of quality that our customers expect. Also, HP is dedicating significant development resources to the on-demand printing marketplace and that gives me lots of confidence that they will continue to innovate on both quality and reduction of prices for 4-color output.
Steve Nigro, SVP and General Manage of IPG, announced the new partnership at their big press conference at the show. Pretty cool to see us being discussed in the same category as other new partnerships with Nikon and Microsoft. Not bad for a little start-up in it's second full year of business to the public. Here are the full über HP release and the Blurb/HP specific releases.
This is really just a continuation of a growing relationship that has been building for the past 18 months. Another example of our partnership is the HP Creative Studio where we are supporting HP's consumer print initiative.
Maybe I'm biased, but not a lot else to get too excited about at the show. Great wurst and beer though.