At Blurb we are consistently pushing the envelope on the quality of output from the digital presses in our network. Part of the reason for this is that we have become a tool of choice for a great number of professional users--photographers, marketers, architects for example. Our relationship with the press manufacturers gives us a voice into the process as we look to bring the output of high-speed digital presses closer to what is available for slower-speed, more expensive inkjet.
One of the ways we are showing off our progress is by sponsoring a competition and traveling symposium that celebrates self-published photography books while at the same time communicating the advances made in the on-demand output space.
You can take a look at some of the great submissions here and also see the winning works in person at one of the events taking place in San Francisco, London, Cologne and New York.
The reason for promoting services to this market are somewhat obvious (these folks are repeat buyers of Blurb products) but it's also about the general public understanding that every one of our customers benefit from having high-end, discriminating users in our mix. We're happy to have hundreds of thousands of users that validate our business and help us to keep pushing the edges.