The invention of the tablet PC has created a new medium for book publishing. Interactive books are everywhere, and have revolutionized the way people consume the printed word. With the recent software available to allow easy creation of interactive books and with the race to bring these products to market, there seems to be a more and more dilution of quality and a loss for the meaning of interactivity. When publishers create new ebook titles or convert a traditional printed book to a digital interactive ebook, they often miss the added value this new medium can provide.
It’s important to understand the distinction between apps and ebooks,
because it often confuses both publishers and consumers. It basically
comes down to formats; apps are mostly native iOS or Android software, whereas ebooks are documents of a particular format,
such as the open standards EPUB and Mobipocket (.mobi). And ebooks can
be further distinguished from “enhanced ebooks,” which use formats such
as ePUB3 for iBooks (Apple) and Kindle Format 8 (KF8) for Kindle Fire