Vistaprint’s CEO said his customers are other companies’ worst nightmares.
At a presentation in February at a Goldman Sachs technology conference, Robert Keane explained that Vistaprint, the global company that reported second quarter 2012 revenue of $299.9 million, looks to the small guys. It’s the under 10-person businesses, the home offices, the $100-a-year clients that he wants to capture.
“It is a very hard demographic to get right, but when you get it right, they are very appreciative because they have not been well served before,” he said. Vistaprint seems to be getting it right — and is still growing. In comparison to 2010 figures, the company reported a 28 percent increase in revenue for the second fiscal quarter in December. For the full fiscal 2012, Vistaprint expects revenue of $997 million to $1,049 million.
But this didn’t come without a price. Only about two months apart, Vistaprint completed the acquisition of two companies, hoping to expand services and customer personalization: Albumprinter, a privately held Dutch photo book and photo product company, and Webs, Inc., a website development and hosting platform..