There's a perception among consumers that an e-book should cost very little or next to nothing because there is no paper, printing, and shipping involved.
But in fact, for a new best-selling hardcover, all of the costs
associated with print, from the printing to the shipping to the
distribution to the warehousing to returns, amount to a mere few dollars
per copy, depending on the size of the print run.
The vast majority of a publisher's costs come from expenses that
still exist in an e-book world: Author advances, design, marketing,
publicity, office space, and staff.
You can therefore imagine the fear that e-book prices instill in
publishing executives' hearts. They're only saving a few dollars per
copy in the switch to the e-book world, but the prices of books were
slashed more than half: from $24.99 to $9.99 and even lower.
That begins to explain why publishers are trying to keep e-book prices high. But it doesn't tell the whole story.
Read more here...http://wtr.mn/HB3rrc