The National Stationery Show (NSS) marked its 66th anniversary on May 20-23rd. The NSS is one of the world’s most comprehensive collections of stationery and related lifestyle products. The show brought together over 11,000 buyers and 800 exhibiting companies, who were showing greeting cards, invitations, imprintables, giftwrap/ribbons, stationery, party supplies, paper tableware, customized/personalized products, paper-crafting supplies, calendars, and more.
The stationery market is an attractive market for service providers looking to expand their revenue channels. For manufacturers, these print centric products fit well within existing workflows and production infrastructures. For retailers, these products can become complementary to existing products. For example, wedding photographers can offer Save the Date invitations along with engagement photo shoots or birth announcements along with newborn baby photo shoots. The retail market size for these paper products and stationery goods, by some estimates, is $41 billion. The National Greeting Cards Association estimates that the annual sales of greeting cards alone are around $7.5 billion dollars. In addition, stationery products are supported by life events and are less susceptible to the volatility of the holiday season. In contrast, the photo market is a Q4 dominated industry