What The Kindle Fire Says About Amazon's Whispered Phone. From @rww
Amazon didnotunveil a smartphone Thursday, despite speculation to the contrary. But its new Kindle Fire tablets give us some clues about an Amazon phone,reportedly in the pipeline. We see a $200 (almost) loss leader that makes buying anything from or through Amazon beyond easy.
An All-Amazon-Controlled Experience
The idea that Amazon will put a few of its apps on a generic Android phone and call it a day is misplaced. Amazon will control every aspect of its phone, from the way the home screen looks to the way it ties into Amazon's Kindle bookstore, video-streaming service and music cloud locker.
Speaking Thursday, Amazon CEO Jeff Bezos said, "People don't want gadgets anymore. They want services. They want services that improve over time."
Bezos explainted, "Kindle Fire is a service. What does it mean for a hardware device to be a service? It greets you by name. It comes out of the box with your content preloaded. You can choose from 22 million different items. It makes recommendations for you. [...] A hardware device as a service. That's what people want."
Amazon is all about the experience, front to back -- much like Apple. Expect total Amazon control over any phone it makes.