What’s next for Apple? Apple will provide wireless service directly to its iPad and iPhone customers. First, Apple will sell data packages bundled with iPads. Then it will sell data and international roaming plans to iPhone customers through the iTunes Store. And in time — sooner than many think — Apple will strike wholesale deals with several mobile operators so that Apple can provide wireless service directly to its customers, as Apple Mobile.
Will domestic and global mobile operators like AT&T, Vodafone,
Telefónica and others “play ball” with Apple? Many in the U.S. were
surprised six years ago when AT&T capitulated to Apple’s terms to
become the first carrier to offer the iPhone six years ago. Conventional
wisdom is that the struggling operators compromises, not a leading
operator like AT&T. But Apple makes everyone “think different.”