The U.S. publishing industry has long been grappling with sinking advertising revenue, and the global economic meltdown has only worsened the situation. The downturn in the publishing industry, which has been going on for the last few years now, came in the wake of declining print readership as more readers choose to get free online news, thereby making the print-advertising model increasingly irrelevant.
Changing consumer preferences and the advent of new and innovative
technologies have been altering the way news is read and offered.
Readers now have more choices to collect and read articles and news
through devices such as netbooks, tablets or other hand-held
These have been weighing upon the print newspaper industry, as
advertisers now get low-cost avenues through which they can reach
their target audience more effectively. We believe that an
alternative and a stable source of revenue is the demand of time to
salvage the dwindling print newspaper industry.