Driven by Amazon Kindle and other e-readers, consumer ebook sales in the UK soared by 366% during 2011 which helped offset the slump in the market for printed books, according to new official figures released by the Publishers Association.
Overall digital book sales grew by 54% including academic and professional books.
statistics has been based on a number of surveys including the ongoing
Publishers Association Sales Monitor (PASM) data collection scheme,
based on data compiled from c250 publishers representing 77% share of
total UK publisher sales.
The growth is driven by the strongest
growth performance in East & South Asia and Central & South
America, majorly Brazil, which generated 41% of revenues earned through
The increase is also attributed to the popularity of the
Amazon Kindle which is now equivalent to 6% of consumer physical book
sales by value.