Tuesday, March 6, 2012

Do you feel guilty about shopping less in physical stores? The Amazon Paradox from @TheAtlantic

 Despite consumer uncertainty about buying online, and publisher uncertainty in partnering with Amazon, e-books sales are dominating the market

An anomaly of the extraordinary spread of e-books in recent years is the number of people who say they feel guilty about shopping less in brick and mortar stores. While this feeling has been growing since the advent of online book buying, it has greatly accelerated with the recent surge in e-book usage. The clout of Amazon and the popularity of its Kindle device in particular have resulted in a dramatic shift in overall buying habits, yet many consumers actually seem apologetic about taking advantage of this new convenience.


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