Thursday, March 8, 2012

Yobongo, Which Launched at Last Year’s SXSW, to Be Acquired by Mixbook and Shut Down

Yobongo, a mobile social discovery app, will be acquired by the fast-growing photo-book creation service Mixbook, the two companies announced today.

Yobongo had only tens of thousands of monthly active users, and had recently reoriented itself around private groups, rather than its original purpose of enabling people to meet each other and chat.
The cash-and-stock deal will have Yobongo’s six employees form Mixbook’s new mobile team, while the Yobongo product is shut down. It’s a bit of a reunion, as three of Yobongo’s team previously worked at Scrapblog, which was also acquired by Mixbook.

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